– program aims to support Thailand ’ mho recovery from the COVID-19 pandemic
– Thailand Smiles With You features on LCFC players ’ shirts for 2020/21 Premier League games
– King Power have pledged meaning support to Leicester communities during the pandemic
– LCFC Chairman highlights opportunity to strengthen external relationships
The campaign – called Thailand Smiles With You – will see the three parties working together during the global emergence from the pandemic, to reintroduce one of the universe ’ s most visit tourist destinations.
The new 2020/21 Leicester City home shirt by adidas, the players ’ version of which will feature Thailand Smiles With You for Premier League games next season, was revealed by Leicester City Chairman and King Power CEO Aiyawatt Srivaddhanaprabha at the ball-shaped launch of the campaign in Bangkok on Thursday 23 July .
Since being acquired by Bangkok-based King Power in 2010, Leicester City have enjoyed incredible documentation from the people of Thailand, whose passion for football has been a feature of speech of the Club ’ s external advance in the last 10 years .
Thailand Smiles With You is an opportunity for the Club and King Power to return that documentation to Thai communities affected by the pandemic – just as they have to the communities of Leicester.
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Thailand Smiles With You
Aiyawatt Srivaddhanaprabha, Leicester City Chairman and CEO of King Power International, said: “ The affect of COVID-19 is being felt all over the global and the relationship between Leicester City and King Power gives us the opportunity to support the share communities that are closest to us .
“ In Leicester, the Club has been able to reach out immediately to make support available to a act of causes affected by the pandemic and will retain the bet on of King Power to continue supporting Leicester ’ s future convalescence .
“ This campaign is our opportunity to make a deviation in Thailand, where tourism contributes importantly to the nation ’ s economy and, as a result, the livelihoods of millions of Thai people.
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“ The relationship between King Power and Leicester City has been such a mighty vehicle for achiever for our entire organization in the final 10 years. I ’ meter highly gallant to make the exponent of that relationship available to the Tourism Authority of Thailand in the 2020/21 season. ”
Thailand Smiles With You will see King Power – Leicester City ’ s official shirt partner since 2010 – donate a significant share of its sponsorship inventory to the campaign .
Leicester City players will wear the Thailand Smiles With You stigmatize on their shirts for Premier League matches until the end of the 2020/21 season, starting with the visit of Manchester United to King Power Stadium on Sunday 26 July .
King Power will retain front-of-shirt presence on players ’ shirts for cup and european competitions .
The King Power home shirt will go on sale to supporters on-line and at the Foxes Fanstore at King Power Stadium on Monday 27 July. Supporters will besides have the option of placing a pre-order on a limited run of the Thailand Smiles With You home plate shirt for rescue this fall. Further details will be confirmed on LCFC.com before Monday ’ s launch .
The prices of all retail shirts will remain flash-frozen, with Adult shirts priced at £55 .
Leicester City Chairman Khun Aiyawatt added: “ The earth has changed in recent months, sharpening everyone ’ s focus to take manage of our communities and to do the right thing. That doesn ’ thyroxine happen without some agility in our occupation and we have had to make some changes to our plans for 2020/21 as a leave .
“ But I feel confident it is a campaign Leicester City supporters will get behind, strengthening the common sense of solidarity that already exists between the city and the people of Thailand. ”
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Thailand Smiles With You will besides see Leicester City reaching farther across Thailand than ever before – strive for cryptic engagement with key communities, strengthening the relationship between football fans in Leicester and Thailand and using those relationships to showcase some of the state ’ s finest assets to the populace .
The Tourism Authority of Thailand has been a leading athletic supporter of the Foxes since King Power ’ s acquisition in 2010. Its ‘ Amazing Thailand ’ brand has been outstanding on King Power Stadium inventory and besides featured as separate of a back-of-shirt sponsorship during the 2013/14 Championship winning season .
The 2020/21 partnership will see the exploitation of a new crusade to support Thailand ’ randomness recovery in full moon view of the world .