Shiroi Koibito Shiroi Koibito ( 白い恋人, literally “ blank lover ” ) is a European-style cookie manufactured and sold by japanese confectionery godhead Ishiya Co., Ltd. in Sapporo, Hokkaido. It consists of chocolate sandwiched between langue de chat. There are two main types : Shiroi Koibito White with white cocoa in the center and Shiroi Koibito Black with milk chocolate in the center. The package design has a flannel and light blue base with a picture of Rishiri Island ‘s Mount Rishiri arranged in the centre .
drumhead [edit ]
Sales began in December 1976. The name originated one day in December while the founder was returning home after enjoying some ski and casually remarked “ It has started snowing white lovers. ” This is mentioned on the back of the box. The fact the products white coloring material is evocative of Hokkaido ‘s snow-white scenery and that sales are limited alone to Hokkaido brought success and it gained popularity as a keepsake on business trips and holidays.
Reading: Shiroi Koibito
At present, [ when? ] annual sales have risen to around two hundred million units. Shiroi Koibito ranks second nationally in memento unit sales following Akafukumochi ( from Mie prefecture ). [ 1 ] A trade daybook selected “ souvenirs that represent the twentieth century ” based on a survey and Shoroi Koibito came in first place, beating out Karashi Mentaiko in second plaza by a landslide. [ 2 ] In 1986, it won first prize in Monde Selection. [ citation needed ] There is besides a overhaul to custom order Shiroi Koibito with a photographic portrait of your choosing on the package. additionally, “ Shiroi Koibito Chocolate Drink ” went on sale in 1997 as a sister product .
Consadole Sapporo play with Shiroi Koibito as their shirt patronize. As Ishiya Co. is the official patron of Consadole Sapporo in the japanese National Football League ( J.League ) the Shiroi Koibito logo is displayed on the consistent. Depending on the year, the logo appears on the breast and besides the back .
Shiroi Koibito Park .
Miyanosawa Shiroi Koibito Football Stadium.
Read more: S.S. Lazio
In Sapporo City West Ward there is a facility named “ Shiroi Koibito Park ” where one can see the Shiroi Koibito output occupation, history of the chocolate and artwork among other things such as the Ishiya Chocolate Factory, Consadole Sapporo ‘s education grounds, known as Miyanosawa Shiroi Koibito Football Stadium, and their clubhouse, besides visitors are able to take classes in making Shiroi Kobito-style sweets. [ 3 ] In the vicinity of the former National Route 5 on the banks of the Hassamu River and around National Route 36 there are giant billboards based on the Consadole Sapporo uniform ‘s visualize .
In August 2007, sales were suspended as a parcel of the Shiroi Koibito stock was being sold with a falsify well before date, in rape of both Food Hygiene Law and japanese Agricultural Standard Law .
resumption of production and sales [edit ]
On October 22, 2007, CEO Shunpei Shimada held a press conference, in which he officially announced that production would resume on November 15, with sales resuming on November 22. After the incident, the best before date was printed on individual packets. Sales resumed in 400 stores on November 22, but there was a flood of fans awaiting the refund and every store completely sold out on the lapp day. subsequent sprout shortages continued, and other sweets that Ishiya had planned on resuming output of were temporarily delayed in orderliness to cope. [ citation needed ]
derivative products [edit ]
In Autumn 2003, “ Shiroi Roll Cake ” went on sale, at first it was alone sold in Hokkaido Bussanten ( food and products fair ) and Shiroi Koibito Park but countrywide on-line sales began on March 3, 2011. [ citation needed ] In summation, sales of baumkuchen with Shiroi Koibito ‘s whiten chocolate kneaded into the boodle “ Shiroi Baum Tsumugi ” commenced on December 17, 2009.
Read more: Real Sociedad
Trademark violation lawsuit [edit ]
On November 28, 2011, Ishiya sued Yoshimoto Kogyo for suspension of sales on the grounds of trademark misdemeanor and under the Unfair Competition Prevention Law in relation to their imitation product “ Omoshiroi Koibito ” ( jp : 面白い恋人, literature. “ matter to Lover ” ) sold with similar packaging and a similar name. [ 4 ] [ 5 ] A settlement between Ishiya and Yoshimoto Kogyo was reached on February 13, 2013, Yoshimoto Kogyo changed the software design, and sales were restricted to the Kansai region. [ 6 ] other products resembling Shiroi Koibito, “ Doara no Koibito ” ( sold by Nagatoya Co., Ltd. ) and “ Nijigen no Koibito ” ( sold by Daito Corporation ) among others, are manufactured and sold all over Japan. [ 7 ]