Carabao Dang Energy Drink ( Thai : คาราบาวแดง ; RTGS : kharabao daeng ) Khārābāw dæng ( “ crimson urine buffalo “ ) is a Thai energy drink in launched in 2002 by Carabao Tawandang Co Ltd. It is now Thailand ‘s second most democratic energy drink. It is the key mark of Carabao Tawandang in Thailand, with an calculate 21 per penny commercialize share in 2014. [ 1 ] The appoint “ Carabao Dang ” comes from the Carabao Group ‘s association with the band Carabao, combined with the german Tawandang Brewery Restaurant. It is marketed with the motto “ Carabao Dang : The Fighting Spirit ”. [ 2 ] The swallow ‘s launch was accompanied by a high-profile television receiver ad campaign featuring the company founder ( along with Sathien Setthasit ), rock star topology Yuenyong Opakul, besides known as Aed Carabao. [ 3 ] This political campaign was investigated by the Office of the Consumer Protection Board for being excessively fierce. [ 4 ] but went on to win a gold and a flatware decoration at Media & Marketing magazine ‘s asian Brand Marketing Effectiveness Awards in 2003. [ 5 ] A moment ad, featuring clips of belated actor Denholm Elliott, digitally altered so he was drinking Carabao from a trough, was less successful.

The beverage was introduced to the United States and Europe under the brand name Carabao leading to an addition in sales of the Thai brand on the west coast of the US in 2004. [ 6 ] Exports to China and India began in 2007. [ 7 ] Carabao was introduced in Australia at the get down of 2018. [ 8 ]

market and share [edit ]

The commercialize for energy drinks in Thailand is estimated at 35 billion baht in 2018. Carabao research indicates that more than eight million Thais consume department of energy drinks. Nineteen per cent bouncy in Bangkok, 32 per cent in other urban areas and 49 per penny in rural provinces. Carabao aims to increase its market share from 25 per penny in 2018 to 33 per cent in 2020, making it the leader in the domestic energy drinks market. [ 9 ] Carabao Group expects 2018 revenues to reach 15 billion baht, up from 13 billion baht in 2017. [ 9 ]

production [edit ]

Carabao completed work on a new output site in the Bang Pakong District of Chachoengsao Province in mid-2018. The 8.7 billion baht, 180 rai facility includes a glaze bottle plant, an aluminum can plant, and a bottle plant. Bottle production will increase to 1.6 billion bottles per year, up from 1 billion, and can production will increase from 800 million per class to 1.5 billion. future plans include a one-fourth factory on the locate. [ 9 ]

In June 2015, Carabao Dang became the main sponsors of English Football League Championship side Reading F.C., [ 10 ] renewing their contract as Reading ‘s basal sponsor from June 2016 to the summer of 2019. [ 11 ] Additionally, Carabao Dang became the primary coil aim kit sponsors of English football champions, Premier League baseball club Chelsea F.C. in the summer of 2016. In November 2016, Carabao Dang announced a three-year deal with the English Football League to become the official style sponsor of the EFL Cup, becoming known as the Carabao Cup from 2017 to 2018 to the 2019–2020 season. [ 12 ] In December 2016, Carabao Dang announced a six-year manage to become a patronize of Campeonato Brasileiro Série A baseball club Flamengo until January 2017. In 2018 the company will be the main patronize of the team. [ 13 ]

On 28 March 2019, Carabao Dang announced a sponsorship batch with Tajikistan League team FK Khujand. [ 14 ]

References [edit ]