This article is about the laager beer. For early uses, see Heineken ( disambiguation )
Heineken Lager Beer ( dutch : Heineken Pilsener ), or plainly Heineken ( marked [ ˈɦɛinəkə ( north ) ] ) is a pale laager beer with 5 % alcohol by book produced by the Dutch brewing company Heineken N.V. . Heineken beer is sold in a green bottle with a red ace.
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history [edit ]
On 15 February 1864, [ citation needed ] Gerard Adriaan Heineken ( 1841–1893 ) [ 3 ] bought De Hooiberg ( The Haystack ) brewery in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion ( scholar of Louis Pasteur ) to develop Heineken a yeast for bavarian bottom agitation, the HBM ( Heineken ‘s Bierbrouwerij Maatschappij ) was established, and the beginning Heineken sword beer was brewed. In 1875 Heineken won the Medaille D’Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres ( 1.7 million U.S. gallons ), making them the biggest beer exporter to France .
Old Dutch bottle
James Bond 007 version In Heineken ‘s early years, the beer won four awards :
The two awards that are inactive mentioned on the label are the Medaille d’Or and Diplome d’Honneurs. [ 7 ] In 2013, Heineken joined leading alcohol producers as part of a producers ‘ commitments to reducing harmful drink. [ 8 ] In the end of February 2013, Heineken stopped producing the brown university bottles used for the dutch grocery store in favor of the green discolor of bottles it already used for exports. [ 9 ] In 2014, Heineken celebrated its hundred-and-fiftieth anniversary. In 2015, Heineken won the creative Marketer of the Year Award, becoming the moment company to win the award twice. [ 7 ] The original brewery where Gerard Adriaan Heineken first gear started making Heineken is now the Heineken Experience Museum. [ 10 ]
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Heineken 0.0 [edit ]
Heineken launched its first non-alcoholic beer in 2017, naming it “ Heineken 0.0 ”. [ 11 ] It was evaluated positively in terms of taste, with “ about the like taste ” as the full-alcohol version, even though Heineken does not claim it to be of the same smack. It was besides found to be lower in calories and sugar than a sodium carbonate. [ 12 ] however, as is the case with most ‘ non-alcoholic ’ beers, Heineken 0.0 actually still does contain a trace sum of alcohol, about 0.05 percentage, which makes it legal in Iran but not in Malaysia ( for non-Muslims it is permitted ). [ citation needed ] It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks ( 0.30 to 0.86 ). [ 13 ]
Job cuts [edit ]
In February 2021, after reporting a personnel casualty of $ 247.6 million in 2020, Heineken said that it is planning to cut 8000 jobs and seek savings of $ 2.4 billion over two years. [ 14 ]
production [edit ]
Two glasses of Heineken beer Since 1975, most Heineken sword beer has been brewed at their brewery in Zoeterwoude, Netherlands. [ 1 ] In 2011, 2.74 billion litres of Heineken mark beer were produced global, while the sum beer production of all breweries amply owned by the Heineken Group over all brands was 16.46 billion litres globally. [ 15 ] Heineken has been sold in more than 170 countries. They have besides been incorporated with numerous beer brands in countries all over the worldly concern including Mexico, China, Australia and versatile countries in Africa. Heineken beer is besides brewed in the United Kingdom, Ireland, India, [ 16 ] Serbia, Australia, New Zealand, Costa Rica and Saint Lucia for those respective markets .
advertising [edit ]
Heineken was the major patronize of UEFA Champions League and Rugby World Cup ; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition. Dating rear to 1997, Heineken has had a farseeing defy kinship with the Bond franchise, consecutively being featured in 7 of their films. This is presently the stigmatize ‘s largest ball-shaped market platform as of 2015. [ 17 ] In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the canadian Grand Prix. [ 18 ]
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In August 2021, Heineken signed a multi-year deal with W Series as the ball-shaped collaborator for all-Women single-seater racing series. [ 19 ]