DoneDeal is an irish on-line market focused on helping buyers and sellers of cars in Ireland. In 2019, the site listed more cars for sale in Ireland than any other web site. The locate was founded in May 2005 by conserve and wife team Fred and Geraldine Karlsson. [ 1 ] The site presently has over 300,000 be ads .

history [edit ]

The founders were inspired to set up the locate after returning to Ireland from Sweden where they had used exchangeable websites. initially, the ads included their own belongings before real users started placing ads. By recently 2008, DoneDeal was experiencing a noteworthy emergence in visitor figures – monthly visitors to the locate had jumped from 175,000 per calendar month in November 2007 to 561,000 in November 2008. [ 2 ] The locate became so democratic in Ireland that €1bn worth of goods were sold through the site in 2011, a €300m increase from 2010. [ 3 ] Following an autonomous ABC audit in 2011, it was found that DoneDeal had the most visit drive classifieds website in Ireland. [ 4 ] By former 2011 “ DoneDeal ” had become the fastest growing search term in Ireland for 2011 according to Google. [ 5 ] In 2016, there were over about 1 million ads placed in the motive section of DoneDeal. [ 6 ]

business model [edit ]

While the locate was primitively spare to use, a €3 care was introduced after about a year. [ 7 ] The web site featured a system where people could place ads and pay by calling a special numeral which would bill to their earphone, a good as citation or debit card and PayPal account. [ 8 ] In 2012, the DoneDeal price model changed – with some ads reduced to €1 and others increased to €5. [ 9 ] In 2015, free ads were reintroduce in the Clothes and Lifestyle, Baby & Kids, Music & Education, Sports & Hobbies and House & DIY sections with the remaining sections incurring a blame of between €1 and €5. [ 10 ]

In 2011, Oslo external media group Schibsted Media Group took a 50.09 % [ 11 ] stake in the party. In July 2015, the Irish-owned Distilled Media Group and the Schibsted Media Group announced the establishment of a combine business, Distilled SCH, [ 12 ] which brings together the three iconic Irish brands : DoneDeal.ie, Daft.ie and Adverts.ie. [ 13 ]

Apps have played a part in the handiness of DoneDeal with an iPhone app [ 14 ] launched in 2011, followed by an Android app [ 15 ] in 2012. [ 16 ] DoneDeal ventured into television receiver advertise for the foremost fourth dimension in 2012 with a democratic and amusing ad featuring a womanhood who sells her husband on DoneDeal. [ 17 ] This was at a fourth dimension where the number of monthly unique visitors to the locate had increased to about three million. Since 2010, DoneDeal raised €1.3million for charity [ 18 ] by donating a share of ad tax income to causes selected by its staff. [ 19 ] The company is ABC audited [ 20 ] [ 21 ] and is a penis of the Interactive Advertising Bureau in Ireland. [ 22 ]

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