THE WINNERS OF DEMARK AWARD 2021 INCLUDED 98 WORKS FROM 7 CATEGORIES WHICH REFLECT OUR NEW NORMAL WAY OF LIFE AND THE USE OF DESIGN INNOVATION

textbook : PRATARN TEERATADA
PHOTO COURTESY OF DEMARK AWARD 2021
( For Thai, weigh here )
recently, the social media timelines of some of Thailand ’ s leading designers have been pretty active, and it ’ south for a dear reason. They have been celebrating the acquire of DEmark Awards 2021, which is reasonable enough considering that there are 98 winners this class. Design Excellence Award ( DEmark ), was created in 2008, from a join patronize of the   Office of Export Value Added Promotion under Ministry of Commerce ’ s Department of International Trade Promotion, Japan External Trade Organization ( JETRO ) and Japan Institute of Design Promotion ( JDP ).

The criteria classify the awards into 7 categories as follows :
Industrial Process / Industrial Craft
 Just like the previous years, the winning projects from this class are constantly classifiable. The first pry goes to Salmon, the bench design from the brand Moonler Collection which is designed by Jutamas Buranajade and Piti Amraranga from o-d-a. Salmon is made of one tree proboscis that was cut only five times. The two pieces are assembled into the seat, and the remaining 8 pieces are put together into the bench ’ randomness branch. consummate artisanal techniques are required for the trunk to be cut vertically at a precise 45-degree fish. This particular detail is pivotal to the piece ’ second contemplation of the material ’ s authentic, natural beauty and refined craft, alike to faultless tongue skills of experience sushi chefs .
Gift & Decorative Items / Household Items
 Like the furniture category, the Gift & Decorative Items / Household Items are one of the product groups that DITP has continually supported ; hence resulting in a significant number of works that the pronounce panel has found matter to. however, this class ’ s most outstanding designer has to be Dots Design Studio, with Krit Phutpim leading the team, snatching three awards in full, including the Grand Prize, DOTS BAMBOO KAYAK. Just like the name suggests, the whippersnapper kayak stands out with its aerodynamic condition and the streamlined aesthetics akin to automotive design. Made of bamboo, the kayak is filled to brim with a handmade feel despite being designed for industrial production .
Creative & Innovation Fashion / Apparel / Jewelry / Textile / etc.
 Mae Fah Luang ’ second design team, led by Dr. Kris Yensudchai, steals the show in this class with the RE campaign, bagging home five awards, with three from the Fashion Category and one each from the Packaging Design and Gift & Decorative Items / Household Items class. Their Re – Pleats – Plastic : Pha Khao Ma design won them the first place of the Fashion class with the reimagined check radiation pattern that combines the graphic elements with environmentally friendly fiber made of recycle PET bottles. not to mention Doi Tung ’ s hand-woven design inspired by the style and visuals of Pha Khao Ma ( breechcloth normally used by the working class ) .

Home Appliances / Equipment / and Facilities 
 This category ’ sulfur winner went to Eazy, a bathtub for the aged by Hydro sanitary ( Thailand ), a company under Bathroom Design Group. Just as its name gives away, the plan embraces simplicity while the piece itself is easy to transport and can be used within a restrict space. To use the tub, users merely have to insert the plu and connect the bathtub to the hot/cold urine and drain system. The design comes with a double lock system with a removable PU cushion designed peculiarly for users with bedsores .
Packaging Design
 Somchai Kangwarnjit ’ s Prompt Design never misses when it comes to design competitions, be there domestic or international ones. B.O.Cal Calcium Citrate, the vitamin supplement container they designed for New Charoen Pharmaceutical, international relations and security network ’ t only outstanding for its aesthetically please appearance. The empty boxes can be arranged into a shape that mimics the human body of the human spinal column ’ s s-curve, meaningfully offering an extra feature that reflects and communicates about the merchandise for which the container is used .
Font / Graphic on Surface / Digital Media / Identity Design
 Potch Auacherdkul makes his direction through the big name designers and brings home the first pry in this category with the baptismal font ‘ HUAI. ’ The blueprint is indicative mood of the integrated research and materialization that combines Thai handwriting to Latin letters, creating a font that stands out for its friendly even distinctive invention. The baptismal font ’ randomness nature is realized to accommodate the means people write and to honor the Thai rudiment from which the purpose originates. Potch Auacherdkul and many of the energetic designers are among the new waves whose next moves are decidedly worth following .
Hotel / Cafe / Retail / Shop / Co- Working Space / Condominium Project
 Since the class being reasonably newfangled, there are relatively fewer numbers of submitted works this year. Five projects have been awarded in this category, with Sala Bang Pa-In by Department of ARCHITECTURE Co. receiving the winning title. Read more about the project in our featured narrative soon.

In general, DEmark 2021 still maintains its standing as a symbol of Thailand ’ s high-quality blueprint rival, particularly in regards to the furniture and Lifestyle category. Entries from Dots Design Studio ’ s ‘ COFFEE OR TEA ? ’ and VICTORY soup-strainer, ’ ranging to the Phaka Chair by Ratthee Phaisanchotisiri, Ranchuan by Apiwat Chitapanya, Pallet by Mahasamut International, Stringray Armchair by Pris Consulting, PINTO by Labrador ( designed by QUALY ), Push Spray by QUALY and ( Archi ) TECT ’ S GAMBIT by carpenter, are all scheme and the stars of this class ’ mho show. The reality is that seasoned design studios and designers are hush solid competitors that are hard to beat, but we ’ ve seen some newfangled faces with impressive ideas and antic works, making their own means as the future generation of designers. We wish every winner of DEmark 2021 all the best, and for them bring home G Mark and be a part of the force out that will take our creative economy to the following of level of recognition in the global blueprint sphere .
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