Chelsea have confirmed a new kit deal with Nike which is reportedly worth around £900m over the adjacent 15 years. The agreement, which is sympathize to be worth £60m a season, will run until 2032 and is the largest commercial deal in the Premier League clubhouse ‘s history. confirmation of the modern partnership follows on from months of speculation after Chelsea announced that it would be cutting short its current shrink with Adidas six years early. The 10-year partnership with the Adidas was reportedly worth £60m a season and will cost Chelsea £40m to terminate .
Nike had hanker been rumoured to be taking Adidas ’ place as the new kit supplier and will now produce kits for the first team, academy and ladies ’ teams.

“ This is an fabulously excite and crucial deal for the club, ” said the clubhouse ’ s director Marina Granovskaia. “ Like Chelsea, Nike is known around the earth for its excellence and initiation and we look forward to working together in what is certain to be a successful partnership. We believe Nike will be able to support our growth into new markets adenine well as helping us maintain our put among the global ’ s elect football clubs. ”

Nike trade name president of the united states, Trevor Edwards, said : “ Chelsea is a first cabaret with a rich custom and passionate fans across the earth. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club ’ randomness ball-shaped reach, serving players and supporters with Nike invention and design. ” Discussing what the cover means for Chelsea Jim Dowling, managing director at Havas Sports & Entertainment Cake, said : “ The numbers are big and getting bigger. This is because, particular as it sounds given the sum of money that has flowed in to the mutant over the past three decades, football is a growth commercialize. If you subscribe to the long term opinion, Nike ‘s Chelsea deal could come to look like a the most conservative of punts. “ Chelsea have been successful relatively recently, attracting new – and importantly, young – fans. Success drives fandom outside the kernel markets and this deal is a global one not a local one. Age is a factor because the average age of a Premier League season ticket holder is over 44. “ The early retainer is good old fashioned contest between Nike and Adidas. The german company paid £75m a year for Manchester United ‘s shirt and this newly batch puts Chelsea in second gear put. All eyes will be on the Manchester City renewal, which at its current £20m a year, looks very undervalue set against its closest competitors. “

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Discussing the deviation between Nike ‘s deal with Man City and Chelsea, MediaCom ’ sulfur head of mutant, Misha Sher, said : “ The reason for the boastful difference between Chelsea and Man City is down to Chelsea ’ s global fanbase and attract. “ Manchester City are relatively fresh compared to more install teams such as United, Arsenal, Chelsea, and Liverpool. They ’ ve done a big job to build a potent brand and that will continue then long as they have success. Having said that, the four aforementioned clubs have a much bigger fanbase and as such, command bigger dollars from their sponsors. ”