The Coca-Cola Company

American multinational beverage corporation

The Coca-Cola Company is an american multinational beverage corporation incorporated under Delaware ‘s General Corporation Law [ a ] and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacture, retail, and marketing of nonalcoholic beverage concentrates and syrups, and alcoholic beverages. The company produces Coca-Cola, the sugary drink in for which it is best known, invented in 1886 by pharmacist John Stith Pemberton. At the time, the product was made with coca leaves, which added an total of cocaine to the drink, and with kola nuts, which added caffeine, so that the coca and the daba together provided a stimulative effect. This stimulative effect is the reason the drink was sold to the populace as a healthy “ pop, ” and the coca and the kola are besides the source of the mention of the product and of the company. [ 2 ] In 1889, the formula and brand were sold for $ 2,300 ( roughly $ 68,000 in 2021 ) to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892. The party has operated a franchised distribution system since 1889. [ 3 ] The company largely produces syrup centralize, which is then sold to assorted bottlers throughout the populace who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments. [ 4 ] The ship’s company ‘s standard is listed on the NYSE and is part of DJIA and the S & P 500 and S & P 100 indexes. The Coca-Cola caller is the worldly concern ‘s largest manufacturer of fictile neutralize. [ 5 ]

Reading: The Coca-Cola Company – Wikipedia

history [edit ]

The Coca-Cola Company logo until June 2020. This logo is even used for secondary purposes, such as the footnote of their web site. In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the respite of headache, to be placed on sale primarily in drugstores as a medicative beverage. Pemberton had made many blend experiments and reached his goal during the month of May, but the new product was as so far nameless and noncarbonated. Pemberton ‘s bookkeeper, Frank M. Robinson, is credited with naming the intersection and creating its logo. [ 7 ] Robinson chose the name Coca-Cola because of its two main ingredients ( coca leaves and kola nuts ) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson promoted the drink with the limited budget that he had, and succeeded. [ 8 ] In 1889, American businessman Asa Griggs Candler completed his purchase of the Coca-Cola convention and brand from Pemberton ‘s heir. [ citation needed ] In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. By 1895, Coca-Cola was being sold in every state in the union. [ 9 ] In 1919, the company was sold to Ernest Woodruff ‘s Trust Company of Georgia. [ 10 ] Coca-Cola ‘s beginning ad read “ Coca Cola. Delicious ! Refreshing ! Exhilarating ! Invigorating ! ” [ 8 ] Candler was one of the beginning businessmen to use selling in his ad scheme. [ citation needed ] As of 1948, Coca-Cola had claimed about 60 % of its commercialize share. [ 9 ] By 1984, The Coca-Cola Company ‘s market share decreased to 21.8 % due to fresh competitors, namely Pepsi. [ 9 ]

Acquisitions [edit ]

Coca-Cola acquired Minute Maid in 1960 for an undisclosed come. [ 11 ] [ 12 ] In 1982, it acquired the movie studio apartment Columbia Pictures for $ 692 million. [ 13 ] Coca-Cola sold Columbia to Sony for $ 3 billion in 1989. [ 13 ] The company acquired the indian cola stigmatize Thums Up in 1993, [ 14 ] and Barq ‘s in 1995. [ 15 ] In 1999, Coca-Cola purchased 50 % of the shares of Inca Kola for $ 200 million, subsequently taking control of oversea marketing and production for the brand. [ 16 ] In 2001, it acquired the Odwalla mark of fruit juices, smoothies, and bars for $ 181 million. [ 17 ] [ 18 ] It announced Odwalla ‘s discontinuance in 2020. [ 19 ] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an calculate $ 250 million. [ 20 ] [ 21 ] The company ‘s 2009 wish to buy chinese juice godhead Huiyuan Juice Group ended when China rejected its $ 2.4 billion invite, on the grounds the resulting company would be a virtual monopoly. [ 22 ] Nationalism was besides thought to be a rationality for aborting the cover. [ 23 ] In 2011, it acquired the remaining stake in Honest Tea, having bought a 40 % stake in 2008 for $ 43 million. [ 24 ] In 2013, it finalized its purchase of ZICO, a coconut water party. [ 25 ] [ 26 ] [ 27 ] In August 2014, it acquired a 16.7 % ( presently 19.36 % due to broth buy backs ) stake in Monster Beverage for $ 2.15 billion with an option to increase it to 25 %, as part of a long-run strategic partnership that includes market and distribution alliance, and intersection wrinkle swap. [ 28 ] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC. [ 29 ] [ 30 ] In December 2016, it bought many of the former SABMiller ‘s Coca-Cola operations. [ 31 ] The Coca-Cola Company owns a 68.3 % stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa ‘s headquarters located in Port Elizabeth South Africa. The Coca-Cola Company acquired a 40 % impale in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60 % venture in Chi Ltd on January 30, 2019. In 2017, The Coca-Cola Company acquired Mexican sparkling urine trade name Topo Chico. [ 32 ] On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed on January 3, 2019. [ 33 ] During August 2018, The Coca-Cola Company acquired Moxie for an undisclosed amount. [ 34 ] On August 14, 2018, The Coca-Cola Company announced a minority interest in Body Armor. [ 35 ] On September 19, 2018, The Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia. On October 5, 2018, The Coca-Cola Company acquired a 22.5 % post in MADE Group from the company ‘s three founders : Luke Marget, Matt Dennis, and Brad Wilson. The Coca-Cola Company owns a 30.8 % stake in Coca-Cola Amatil Ltd ; therefore, The Coca-Cola Company owns a foster 6.93 % stake in MADE Group through its ownership stake in Coca-Cola Amatil Ltd .

gross and sales [edit ]

According to The Coca-Cola Company ‘s 2005 Annual Report, it had sold beverage products in more than 200 countries that year. [ 36 ] The 2005 report card further states that of the more than 50 billion beverage servings of all types consumed worldwide, casual, beverages bearing the trademarks owned by or licensed to Coca-Cola report for approximately $ 1.5 billion. Of these, beverages bearing the brand “ Coca-Cola “ or “ Coke ” accounted for approximately 78 % of the company ‘s total gallon sales. [ 36 ] In 2010, it was announced that Coca-Cola had become the beginning mark to top £1 billion in annual UK grocery store sales. [ 37 ] In 2017, Coca-Cola sales were down 11 % from the year ahead due to consumer tastes shifting away from sugary drinks. [ 38 ]

Year	Revenue in mil. USD	Net income in mil. USD	Price per Share in USD	Employees
2000[39]	17,354	2,177	27.71
2001[39]	17,545	3,969	24.35
2002[39]	19,394	3,050	24.88
2003[39]	20,857	4,347	22.04
2004[40]	21,742	4,847	23.22
2005[41]	23,104	4,872	21.38
2006[42]	24,088	5,080	21.94
2007[43]	28,857	5,981	26.89	90,500
2008[44]	31,944	5,807	26.91	92,400
2009[45]	30,990	6,824	24.38	92,800
2010[46]	35,119	11,787	28.26	139,600
2011[47]	46,542	8,584	33.32	146,200
2012[48]	48,017	9,019	37.06	150,900
2013[49]	46,854	8,584	39.66	130,600
2014[50]	45,998	7,098	40.84	129,200
2015[51]	44,294	7,351	41.24	123,200
2016[52]	41,863	6,527	43.54	100,300
2017[53]	35,410	1,248	44.34	61,800
2018[54]	34,300	6,434	45.41	62,600
2019[55]	37,266	8,920	50.82	86,200
2020[56]	33,014	7,747	49.95	80,300

sprout [edit ]

security of Purchase Class A Stock for 20 Shares of The Coca-Cola Company, issued February 20, 1929 Since 1919, Coca-Cola has been a publicly traded company. Its stock is listed on the New York Stock Exchange under the heart symbol “ KO ”. [ 58 ] One partake of stock purchased in 1919 for $ 40, with all dividends reinvested, would have been deserving $ 9.8 million in 2012, a 10.7 % annual increase adjusted for inflation. [ 59 ] A harbinger bank of SunTrust received $ 100,000 for underwriting Coca-Cola ‘s 1919 public offer ; the bank sold that banal for over $ 2 billion in 2012. [ 60 ] In 1987, Coca-Cola once again became one of the 30 stocks which makes up the Dow Jones Industrial Average, which is normally referenced as a proxy for sprout grocery store performance ; it had previously been a Dow stock from 1932 to 1935. [ 61 ] Coca-Cola has paid a dividend since 1920 and, as of 2019, had increased it each year for 57 years square. [ 62 ] [ 63 ] [ 64 ] [ 65 ]

Staff and management [edit ]

The follow are key management as of July 2021 ( excluding VP positions and regional leaders ) : [ 66 ]

James Quincey (Chairman of the Board and chief executive officer)
Brian Smith (president and chief operating officer)
Manuel Arroyo (chief marketing officer)
Alfredo Rivera (President, North America Operating Unit)
Lisa Chang (chief people officer)
Marcelo Boffi (president, Bottling Investments Group)
Monica Howard Douglas (general counsel)
Nancy Quan (chief technical officer)
Barry Simpson (chief information officer)
Beatriz Perez (chief of communications, sustainability & strategic partnerships)
John Murphy (chief financial officer)
Giles Leclerc (President, The McDonald’s Division)

The following are all directors as of November 2016 : [ 66 ]

Bottlers [edit ]

In general, The Coca-Cola Company and its subsidiaries entirely produce syrup concentrate, which is then sold to diverse bottlers throughout the world who hold a local Coca-Cola franchise. [ 67 ] Coca-Cola bottlers, who hold territorially single contracts with the ship’s company, produce the finished product in cans and bottles from the dressed ore, in combination with trickle water system and sweeteners. The bottlers then sell, distribute, and merchandise the Coca-Cola merchandise to retail stores, vending machines, restaurants, and food service distributors. [ 67 ] Outside the United States, these bottlers besides control the fountain clientele. [ citation needed ] Since the 1980s, the caller has actively encouraged the consolidation of bottlers, with the company much owning a share of these “ anchor bottlers. ” [ 68 ]

Outside North America

The company ‘s largest bottlers outside North America are : [ 69 ]

In the United States

Houston Coca-Cola Bottling Company In the United States, the company bypasses bottlers by manufacturing and selling fountain syrups immediately to authorized spring wholesalers and some fountain retailers. [ 71 ] As of 2014, after purchasing the north american assets of Coca-Cola Enterprises, the company directly owns 100 % of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products in North America, representing about 90 % of Canada and 80 % of the United States. [ citation needed ] other major bottlers in the United States are :
In September 2015, the company announced the sale of several output plants and territories to Swire, Consolidated, and United, and creation of the Coca-Cola National Product Supply System which controls 95 % of the territory in the United States. [ 72 ]

consumer relations and civic participation [edit ]

After Martin Luther King, Jr. won the 1964 Nobel Peace Prize, plans for an interracial celebratory dinner in still- segregate Atlanta were not initially well supported by the city ‘s clientele elite until Coca-Cola intervened. [ 73 ]

J. Paul Austin, the president and CEO of Coca-Cola, and Mayor Ivan Allen summoned key Atlanta business leaders to the Commerce Club ‘s eighteenth-floor dine room, where Austin told them flatly, ‘It is embarrassing for Coca-Cola to be located in a city that refuses to honor its Nobel Prize winner. We are an international business. The Coca-Cola company does not need Atlanta. You all need to decide whether Atlanta needs the Coca-Cola Company. ‘ Within two hours of the end of that merging, every tag to the dinner was sold .Andrew Young[74]

Throughout 2012, Coca-Cola contributed $ 1,700,500 to a $ 46 million political campaign known as “ The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers ”. [ 75 ] This organization was set up to oppose a citizen ‘s enterprise, known as Proposition 37, demanding compulsory tag of foods containing genetically modified ingredients. [ 76 ] In 2012, Coca-Cola was listed as a partner of the ( RED ) campaign, in concert with other brands such as Nike, Girl, American Express, and Converse. The campaign ‘s mission is to prevent the infection of the HIV virus from mother to child by 2015 ( the campaign ‘s byline is “ Fighting for an AIDS complimentary Generation ” ). [ 77 ]

criticism [edit ]

Since the early 2000s, the criticisms over the manipulation of Coca-Cola products deoxyadenosine monophosphate well as the company itself, escalated with concerns over health effects, environmental issues, animal test, economic business practices and employee issues. [ 78 ] The Coca-Cola Company has been faced with multiple lawsuits concerning these assorted criticisms. [ 79 ]

formative output and waste [edit ]

Coca-Cola bottles as befoulment in water
discussion about fictile waste with the Coca-Cola CEO

The Coca-Cola Company is the world ‘s largest producer of fictile godforsaken, for two years in a row [ 5 ] producing over 3 million tonnes of credit card box each year including 110 billion formative bottles. The ship’s company ‘s global head executive has admitted that Coca-Cola has no plans to reduce its use of plastic bottles ; [ 80 ] in fact, the company has “ quietly contend efforts ” to reduce the sum of credit card neutralize it creates, partially by opposing bottle bill legislation. [ 81 ] The head of sustainability Bea Perez has said they will continue to use plastic, claiming “ customers like them because they reseal and are lightweight ” .

advertise [edit ]

Coca-Cola advertise has “ been among the most fecund in marketing history, ” with a luminary and major impact on popular culture and society as a solid. [ 82 ] The company in recent years has spent approximately an annual $ 4 billion globally to promote its drinks to the public ; and spent approximately $ 4.24 billion on advertising in fiscal year 2019, the lion ‘s share of which was spent to advertise Coca Cola. [ 83 ] Coca-Cola advertises through direct commercialize, web-based media, social media, text message, and sales promotions. The ship’s company besides markets via mobile marketing in textbook messages, e.g. viral market campaigns. [ 82 ] Fan employment spans 86 million globally across social media channels : on-line interaction, and social, cultural, or sporting events. [ 82 ] In the retail fructify, steer shop beverage delivery trucks ( mobile ad ) a well as point of sale coolers and vending machines have bright loss logo blazoned branding. In terms of foodservice, Coca-Cola is a food pairing hypnotism that is nowadays ingrained as a food equal, for example, for popcorn, hamburgers, french fries, and hot dog jazz band. [ 82 ]

Products and brands [edit ]

As of 2020, the Coca-Cola Company offers more than 500 brands in over 200 countries. In September 2020, the company announced that it would cut more than half of its brands, as a consequence of the economic effects caused by the COVID-19 pandemic. [ 84 ]

Non-food assets [edit ]

Columbia Pictures [edit ]

Coca-Cola bought Columbia Pictures in 1982, owing to the low monetary value of the studio. The film company was the first and only studio ever be owned by Coca-Cola. During its possession of the studio, Columbia released many democratic films including Ghostbusters, Stripes, The Karate Kid, and some others. however, two years after the critical and commercial failure of the 1987 film Ishtar, Columbia was spun-off and then sold to Tokyo -based Sony in 1989. [ 13 ]

World of Coca-Cola [edit ]

Coca-Cola operates a delicate drink themed tourist attraction in Atlanta, Georgia ; the World of Coca-Cola is a multi-storied exhibition. It features flavor sample distribution and a history museum, with locations in Las Vegas, Nevada, and Lake Buena Vista, Florida. [ 85 ] [ 86 ]

Brands [edit ]

other soft drinks [edit ]

The Coca-Cola Company besides produces a count of other balmy drinks including Fanta ( introduced circa 1941 ) and Sprite. Fanta ‘s origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the principal of Coca-Cola ‘s german office during the war, decided to create a modern merchandise for the german commercialize, made entirely from products available in Germany at the time, which they named Fanta. [ 87 ] The swallow proved to be a reach, and when Coke took over again after the war, it adopted the Fanta mark equally well. Fanta was primitively an orange-flavored indulgent drink that can come in fictile bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime piano drink, another of the company ‘s bestsellers and its response to 7 Up. Tab was Coca-Cola ‘s first undertake to develop a diet piano beverage, using saccharin as a boodle substitute. Introduced in 1963, the intersection was sold until fall 2020, [ 88 ] although its sales had dwindled since the introduction of Diet Coke. [ 89 ]
An ad in Berlin, Germany. Coca-Cola South Africa besides released Valpre Bottled “ still ” and “ sparkle ” water. In 1969, the party released Simba, which was a assume on Mountain Dew, and had box that was african desert-themed, full with an african Lion as the symbol of the post. The tagline was “ Simba – It Conquers the African Thirst. ”

BreakMate [edit ]

no long manufactured, the Coca-Cola BreakMate was a three-flavor dispenser introduced by Coca-Cola and Siemens in 1988. Intended for practice in offices with five to fifty people, [ 90 ] its refrigerate compartment held three person one-litre fictile containers of pop syrup and a CO2 cooler. Like a sodium carbonate fountain, it mixed syrup in a 1:5 proportion with carbonate water. In North America, Coca-Cola discontinued excess BreakMate parts in 2007 and stopped distributing the syrup in 2010. [ 91 ]

healthy beverages [edit ]

During the 1990s, the company responded to the growing consumer interest in goodly beverages by introducing several raw non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea ( in a joint venture with Nestlé ), Fruitopia yield beverage, and Dasani water, among others. In 2001, the Minute Maid division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio to enter into the value-added dairy category. The product lays the foundation for Coca-Cola ‘s newfangled section after carbonated beverages, body of water and juices. [ 92 ] In 2004, possibly in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more close emulate the taste of Coca-Cola Classic. tied with less than one-half of the food energy and carbohydrates of standard balmy drinks, C2 is not a substitute for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004 ; it was replaced in 2013 by Coca-Cola Life. Starting in 2009, The Coca-Cola Company invested in Innocent Drinks, first with a child stake, increasing to 90 % in the inaugural quarter of 2013. [ 93 ] It was in May 2014 when Finley, a sparkling fruit-flavored drink, was launched in France. It was launched in other countries late, [ 94 ] including Belgium and Luxembourg in September 2014. Coca-Cola beginning started developing the drink in Belgium in 2001. [ 95 ] As of 2014, the toast is targeted for adults, and is broken in boodle with four flavors. [ 94 ]

Best selling [edit ]

Coca-Cola is the best-selling easy drink in most countries, and was recognized as the number one global brand in 2010. [ 96 ] While the Middle East is one of the few regions in the world where Coca-Cola is not the number one sodium carbonate drink, Coca-Cola however holds about 25 % grocery store plowshare ( to Pepsi ‘s 75 % ) and had double-digit growth in 2003. [ 97 ] Similarly, in Scotland, where the locally produced Irn-Bru was once more democratic, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. [ 98 ] In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the voiced drink ‘s party and buy 50 % of its stakes. In Japan, the best sell delicate drink is not colon, as ( canned ) tea and chocolate are more popular. [ 99 ] As such, The Coca-Cola Company ‘s best sell post there is not Coca-Cola, but Georgia. [ 100 ] In May 2016, The Coca-Cola Company temporarily halted production of its key signature drink in in Venezuela due to sugar shortages. [ 101 ] Since then, The Coca-Cola Company has been using “ minimum inventories of raw material ” to make their signature drinks at two production plants in Venezuela. [ 102 ]

information [edit ]

On July 6, 2006, a Coca-Cola employee and two other people were arrested and charged with trying to sell trade mysterious information to the soft drink manufacturer ‘s rival PepsiCo for $ 1.5 million. The recipe for Coca-Cola, possibly the company ‘s most closely guard secret, was never in hazard ; rather, the information was related to a new beverage in development. Coca-Cola executives verified that the trade secret documents in motion were genuine and proprietorship to the company. At least one field glass phial containing a sample distribution of a newly swallow was offered for sale, motor hotel documents said. The conspiracy was revealed by PepsiCo, which notified authorities when it was approached by the conspirators. [ 103 ]

fleeceable tea [edit ]

The company announced a newly “ negative calorie “ green tea drink in, Enviga, in 2006, along with trying chocolate retail concepts Far Coast and Chaqwa .

Glaceau [edit ]

On May 25, 2007, Coca-Cola announced it would purchase Glaceau, a godhead of season vitamin-enhanced drinks ( vitamin urine ), flavored waters, and Burn energy drinks, for $ 4.1 billion in cash. [ 104 ]

Huiyuan Juice [edit ]

On September 3, 2008, Coca-Cola announced its purpose to make cash offers to purchase China Huiyuan Juice Group Limited ( which had a 42 % plowshare of the chinese pure fruit juice market [ 105 ] ) for US $ 2.4bn ( HK $ 12.20 per plowshare ). [ 106 ] China ‘s ministry of department of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt humble local anesthetic juice companies, could have pushed up juice market prices, and limited consumers ‘ choices. [ 107 ]

Coke Mini can [edit ]

In October 2009, Coca-Cola revealed its new 90-calorie miniskirt can that holds 7.5 fluid ounces. [ 108 ] The mini can is often sold in 8 packs. Despite costing about 30 percentage more per ounce, the miniskirt cans have been met with positive sales figures. [ 109 ]

vacation can [edit ]

In November 2011, Coca-Cola revealed a seasonal worker design for its regular Coke cans as share of a partnership with the World Wildlife Fund. however, it was withdrawn only a month after release due to consumer complaints about a similar look to the argent cans normally used for Diet Coke. There were besides complaints about deviating from traditional red as the color of Coca-Cola cans previously. [ 110 ]

Stake in Monster Beverage [edit ]

It was announced on August 14, 2014, that Coca-Cola Co is making a cash payment of $ 2.15 billion for a 16.7 percentage post in Monster Beverage Corp to expand its marketplace for energy drinks. Coke ‘s ownership in Full Throttle and Burn will be transferred to Monster. In render, Monster will transfer its ownership in Hansen ‘s Natural Sodas and Peace Iced Tea and Blue Sky Soda to The Coca-Cola Company. Muhtar Kent, Coke ‘s former head executive military officer, stated that the company has the option to increase its stake to 25 percentage but can not exceed that percentage in the next four years. [ 111 ] [ 112 ] Due to share buy backs by the board of directors of Monster Beverage Corporation, The Coca-Cola Company ‘s stake has since increased to 19.36 % 102121602 shares .

Alcoholic beverages [edit ]

In 2021, the Coca-Cola Co used its mexican [ 113 ] sparkling mineral water brand Topo Chico to launch a range of vegan friendly [ 114 ] alcoholic hard seltzers in the United Kingdom and in the United States. [ 115 ] [ 116 ] [ 117 ]

Front groups [edit ]

As part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks, the Coca-Cola company has funded battlefront organizations. The company funded creation of the front administration the Global Energy Balance Network ( GEBN ) to address the growing evidence that the party ‘s products are a leading causal agent of the epidemic of childhood fleshiness in the United States and the growing numeral of Americans, including children, with Type 2 diabetes. GEBN designed its own studies to arrive at conclusions set in advance and cerise picked data to support its corporate public relations agenda. After an August 2015 fact-finding report card exposed the GEBN as a Coca-Cola Company front organization, GEBN was shut down. [ 118 ] Three years after the closure of GEBN, the ship’s company, together with several other junk food giants, was revealed to be behind an enterprise in China called “ happy 10 Minutes, ” funded through a shadowy group called the International Life Sciences Institute ( ILSI ). The calculate of the first step was to address decades of research on diet-related diseases, such as Type 2 diabetes and high blood pressure, by promoting forcible exert to the population but avoiding discussion of the liaison between such diseases and junk foods, including sugary drinks. [ 119 ] [ 120 ] ILSI through the 1980s and 1990s had been promoting the tobacco industry ‘s agenda in Europe and the United States. [ 121 ]
Coca-Cola ‘s advertise expenses accounted for US $ 3.256 billion in 2011. [ 122 ]

Sports [edit ]

Coca-Cola sponsored the English Football League from the beginning of the 2004–05 season ( beginning August 2004 ) to the start of 2010/11 temper, when the Football League replaced it with NPower. [ citation needed ] Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South Africa during the 2010 FIFA World Cup. [ citation needed ] other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups, Premier League and the UEFA European Championships. [ citation needed ] The party partnered with Panini to produce the first gear virtual gummed label album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. [ 123 ] Each fall, Coca-Cola is the sponsor of the TOUR Championship by Coca-Cola held at the East Lake Golf Club in Atlanta, Georgia. The Tour Championship is the season ending tournament of the PGA Tour. [ citation needed ] In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers. [ citation needed ] In 2017, Major League Baseball signed a multi-year deal with Coca-Cola to be the official soft drink, replacing Pepsi. Eighteen MLB teams ( Los Angeles Angels, Houston Astros, Toronto Blue Jays, Atlanta Braves, St. Louis Cardinals, Los Angeles Dodgers, San Francisco Giants, New York Mets, Washington Nationals, San Diego Padres, Philadelphia Phillies, Pittsburgh Pirates, Texas Rangers, Tampa Bay Rays, Cincinnati Reds, Boston Red Sox, Colorado Rockies and Chicago White Sox ) have Coca-Cola products sold in their ballparks. Since the season of 2019 is the deed sponsor of the Uzbekistan Super League in football, and this league is formally called Coca-Cola Uzbekistan Super League. Coca-Cola has besides sponsored the Overwatch league since season two. They besides sponsor all major Overwatch tournaments such as the earth cup. [ 124 ] In February 2020, Coca-Cola became the title patron for the eNASCAR iRacing series. [ 125 ] [ 126 ] In October 2018, Coca-Cola started sponsoring the Formula 1 team McLaren with respective 1 year deals being signed since then. [ 127 ] [ 128 ]

television [edit ]

The company sponsored the democratic Fox singing-competition series American Idol from 2002 until 2014. [ citation needed ] Coca-Cola was a patron of the nightly lecture show on PBS, Charlie Rose in the US. [ 129 ] Coca-Cola is besides an executive manufacturer of Coke Studio ( Pakistan ). It was a franchise that started in Brazil, broadcast by MTV Brasil and there are respective adaptations of Coke Studio such as Coke Studio ( India ) and Coke Studio ( Africa ). [ 130 ]

theme parks [edit ]

While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, normally in an exclusive capacity. This includes the Walt Disney Parks and Resorts, [ b ] Merlin Entertainment, Universal Parks & Resorts, Six Flags, Cedar Fair, and SeaWorld Entertainment which are six of the nine largest theme park operators worldwide ( it is obscure whether OCT Parks China, the Chimelong Group, or Fantawild, the one-fourth, seventh, and eighth largest theme park operators respectively, use Coca-Cola ). [ 133 ] The ship’s company besides immediately sponsors, with name rights, the Coca-Cola London Eye and the Coca-Cola Orlando Eye. [ 134 ] [ 135 ] The company besides operates “ Coca-Cola ” visitor centers in Israel, Belgium and Turkey. [ 136 ] [ 137 ] [ 138 ]

The Coca-Cola Company – Wikipedia